2012. Le Terre di zoè brand
In 2012, Giovanna joined her mother Maria Caterina, spearheading changes with a view to multifunctionality. In addition to the existing primary production, a transformation phase of the company's organic fruit was launched using various certified artisan food laboratories. This transformation brought with it the creation of a new brand to market the production of preserves. A suitable name was chosen: "Le terre di zoè". Zoè derives from ancient Greek and means "essence of life".
By the essence of life, we mean both the fruit, to which the earth gives life, and the impulse that led to this new company evolution.