2012. Brand Le terre di zoè
During 2012, Giovanna became part of her mother's farm, Gerace Maria Caterina, making new changes with a view to multifunctionality. Therefore, alongside the primary production, the phase of transformation of the organic fruit of the company production was started, at Certified Artisan Food Laboratories. This new production has brought with it the creation of a brand in order to market the new production of preserves. The choice fell on the name "Le terre di zoè". Zoè derives from the ancient Greek, and means "essence of life".
By the essence of life, we want to understand both the fruit, to which the earth gives life, and the impulse that led to this new business evolution.